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Extraction Apple Event
– via Tech Crunch
Also shipping today.
Nothing crazy, but a nice overall spec refresh. And a price drop to $499.
And w’ere getting an update to the Mac Mini, a fan favorite machine, today as well.15 HOURS AGO
Retina iMac $2,499. AMD Radeon R9 M290X standard and R9 M295X upgrade. Ships today. Who’s going to tell my kid she’s not going to Disney?
Shipping today.
If you’re a journalist and you clap at these events your hands should catch on fire.
Apple is now showing off a video of the innards of their new iMac panel that looks like an oil commercial. You know the ones, where you fly in through your engine and see the pistons firing off.
Apple is very proud of both its technology and what it calls its technology.
Apple created a new Oxide TFT display, and used organic passivation to reduce pixel crosstalk. Basically these speed up how fast it can refresh pixels and prevents color bleed between pixels. On top of that, it uses 30% less battery.
“There are 7 times more pixels on the Retina 5k Display than there are on your HDTV” – Phill Schiller.
And now we have an iMac with Retina display. 27″ display, 5,120 by 2,880 pixels. 14.7M pixels on one display. Schiller says this is the world’s highest resolution display. They’re calling it the Retina 5k display.
Apple will add gold to the iPad’s monochromatic palette, according to Bloomberg.
“People familiar with the plans” reportedly stated that the color option will be revealed this month along with new versions of Apple’s tablets. Bloomberg writes that the decision could be attributed to a desire to boost sales of the iPad, which have been in slow decline since its introduction. With the help of this aesthetic update and next year’s rumored introduction of iPads with a 12.9-inch screen, Apple may be able to appeal to a wider range of customers, including the business-oriented demographic.
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The Mac Mini dropping to $499 means a lower entry point for ‘halo effect’ adopters of the Mac. Those who have an iPhone or an iPad and want to know what this Mac thing is all about.